Identifying the Broken Publisher Revenue Model to Create New Opportunities
Unlikely connections and doings may lead you to the revenue model of your dreams. From the start, Jon Roberts kicked off PubForum Coronado Island with profound insight giving the event great momentum....
View ArticleAI Is Changing Service in the Ad Business. But Will It Reimagine Service?
Generative AI is poised to revolutionize the advertising industry, potentially reshaping ad services, customer engagement, and user experience. When generative AI tools like DALL-E, Midjourney, and...
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MFA Sites: Are They All Bad?
Insights from Consumers Who Like Ads Those of us who’ve been in the industry for 20-plus years remember when ad clutter was a significant issue with programmatic. Back then, ad networks and open...
View ArticlePress Play and Level Up: The Future of Gaming Advertising Lies in Immersive...
To unlock advertising’s potential in the gaming industry, publishers and advertisers must proactively devise innovative strategies. These strategies should involve integrating brands into immersive...
View ArticleAd Tech Industry Experts Weigh In On the MFA Scourge and Black Publishers’...
While industry experts have mixed opinions about how labeling a site as MFA affects diverse-owned media, they agree that the focus should be on performance metrics instead of arbitrage. With hints...
View ArticleWhat Will the Next 12 Months Look Like for the Programmatic Supply Chain?
The sector saw its reputation tarnished in 2023; what’s in store for 2024? “2024 is shaping up to be a crazy year for the advertising industry. Who knows what will come out of cookie deprecation and...
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The AI Takeover: AdMonsters 2024 Generative AI Predictions
This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. In 2023, Generative AI was the new kid on the block, and everyone...
View ArticleStreaming Companies Have a PR Problem
Consumers’ discontent with CTV rises as streaming subscription costs increase, leading to cancellations and a demand for a la carte options. At the same time, the industry faces a PR problem in...
View ArticleGoogle Admits That Chrome’s Incognito Mode Doesn’t Truly Camouflage Users Data
Google managed to track Chrome’s Incognito Mode users without their knowledge through a tactful technicality, but with a recent update to the tracking warning can Google lead the charge on privacy?...
View ArticleFamily Matters: Unlocking the Co-Viewing Goldmine
Vikrant Mathur and Jennifer D’Alessandro of Future Today explore CTV’s untapped goldmine: co-viewing — family programming for marketers. A seismic shift, prompted by the pandemic and solidified by the...
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